We are our ancestors 

wildest dreams.

Personal, Leadership and Executive coaching for Latinas and Women of Color.

You are visionaries, change-makers and legacy-builders who are ready to (re)connect with and align to your limitless power and potential,
so that you can live and lead
fully, freely, boldly and authentically.

Apply Now

Mi hermana,
I'm so glad you are here...

There's been a still, small voice inside your heart whispering that there is MORE for you to be and do.
Perhaps this is our Creator/the Universe's sign for you to listen and finally
step into all you were purposed to be…

As first-generation women of color, we have the honor and privilege to be the first in our families to experience so much more than they have had the opportunity to.

We stand on the shoulders of those that came before us and,
we didn't come this far to only come this far.

We are change-makers and legacy-builders.

I see you. I honor you. 
It's time you fully experience and live in your infinite power and potential.



it's no mistake that you are.

You are ground-breaking.
You are unstoppable. 

— Shayauna Brewer, Coaching client

"I always leave our sessions feeling like more fuel has been added to my fire, feeling fully seen and validated, and feeling lighter."

This is for you if...

You sense there's an evolved version of you being called forward - a you that is more aligned with your true self, your values, your vision, your power and your purpose. 

You desire to live and lead more fully, freely, boldly and authentically. 

You are being led to do, be and experience MORE in your life and leadership. You are ready to explore and step into that.

You're committed to engaging in the learning, unlearning and healing that is necessary in order to identify and break-free from what is holding you back.

You are interested in holistic, transformative 1:1 support by a trained and accredited Certified Professional Coach who gets you and the nuance of the journey you are on given your identity and lived experiences.

I support first-generation Latinas and Women of Color fully experience & live in their
infinite power & potential.

(re)connect with your essence; what your heart and soul most deeply desire (including your own values, beliefs and dreams-- not those that society said you were “supposed” to have or those that have been passed down to you)

identify and begin to unlearn and heal the internalized messages, beliefs, and conditioning that are causing fear and self-doubt

tap into the wisdom already within you

gain confidence and clarity

Be prepared to...

liberated and empowered as the author and change-agent
in your own life.

you'll feel...

i'm ready!

1:1 Coaching Partnerships include:

Foundational session

The foundational session sets the ground for our work together. You'll have the opportunity to deeply reflect on various aspects of your identity, lived experiences and social conditioning, beginning the process of (re)connecting with and (re)claiming your essence and your power. 

values assessment

Our values are like a compass that guide our decisions and actions. Identifying and becoming aware of our personal values is a critical component to the process of returning to ourselves; unlearning our conditioning and (re)connecting with who we truly are.  

Personalized
resources & support

Throughout our partnership, I provide personalized support and resources given your specific and unique lived experiences, challenges, desires and goals.

-Yvette Rodriguez

"I left our sessions feeling so empowered and like my truest self. It is not often that I feel so seen and affirmed."

What Clients are saying

My coaching experience with Bárbara was unexpected and novel. Just from learning briefly about who Bárbara was a woman and as an educator leader, I knew that it would be a privilege to work with her. However, I still went (unconsciously and unintentionally) into the experience expecting the same surface level and generic coaching I had experienced before. That mindset quickly disappeared after our first sessions together. Bárbara made me feel seen, heard and validated. She made me feel proud of myself and helped me to believe in myself again. Bárbara was able to give me the coaching, guidance, and grace I did not know that I needed.

--Shayauna Brewer

"Bárbara is not just a coach, she's a partner."

-Mary Bliss

"One of the major insights that I received from my coaching experience with Bárbara was a reminder to trust myself - everything I need is already within me. I was able to experience giving myself grace. Bárbara was able to help me rethink and articulate my vision of what teaching should look like and of what liberation through education means to me. Through our time together, I was able to make connections of how my core values and beliefs show up in my actions, thoughts, and feelings. This was truly revelation for me as an educator leader because it was a stepping stone in aligning who I am and the justice I want to achieve."

"What I enjoyed most about my coaching sessions with Bárbara was her ability to make me feel heard, seen, and safe while also leading us through a productive conversation. I felt cared for during our conversation and as though I could be my authentic self."

-Usha H.

"It only took one session for me to feel the power of coaching with Bárbara. It's as if she reflects your light and holds it with you, as you learn how to understand what the light means for you. She was both strategic in identifying tangible outcomes, guiding the session toward meeting your session goals, and building your practice of consistently connecting to your inner power.

-Yuri Lopez

"Bárbara intertwines her authenticity and joy with reflective practices - a combination that created a palpable safety and warmth in our interaction, even though it was virtual.
It felt like I was sharing with a friend, a sister,
a comrade in liberation.

-Yvette Maldonado

"I left our sessions feeling so empowered and like my truest self. It is not often that I feel so seen and affirmed."

What Clients are saying

"My coaching experience with Bárbara was unexpected and novel. Just from learning briefly about who Bárbara was a woman and as an educator leader, I knew that it would be a privilege to work with her. However, I still went (unconsciously and unintentionally) into the experience expecting the same surface level and generic coaching I had experienced before. That mindset quickly disappeared after our first sessions together. Bárbara made me feel seen and heard and validated. Bárbara made me feel proud of myself. Bárbara made me believe in myself again. Bárbara was able to give me the coaching, guidance, and grace I did not know that I needed."

-Shayauna Brewer

"What I enjoyed most about my coaching sessions with Bárbara was her ability to make me feel heard, seen, and safe while also leading us through a productive conversation. I felt cared for during our conversation and as though I could be my authentic self."

-Usha H.

"Bárbara is not just a coach, she's a partner."

--Mary Bliss

My life and work is committed to the vision of contributing to a world where historically and systemically marginalized Black, Indigenous, Latine, people of Color are experiencing and living in our infinite potential.

I am passionate about supporting first-generation women of color to heal and break-free from the adverse effects of our social conditioning in service of our own self-actualization, liberation, and empowerment. 







SoyBárbara Escudero

Read my story

PROUD FIRST-GENERATION LATINA & CERTIFIED PROFESSIONAL COACH (CPC)

My Accreditations

Questions & Answers

What is coaching?

The International Coaching Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. As a coach, I honor my clients as the expert in their life and work, and believe every client is creative, resourceful and whole.

what is a certified or accredited coach?

The coaching industry is unfortunately not yet regulated. Therefore, not every person claiming to be a coach is certified or accredited. 

I am a proud graduate of the Institute for Professional Excellence in Coaching (IPEC), one of the top international coaching schools in the world. I hold two coaching certifications: Certified Professional Coach (CPC) and Energy-Leadership Master Practitioner (ELI-MP).  I am also a member of and proudly accredited by the International Coaching Federation (ACC). I received over 320 training hours and have accumulated over 200 coaching hours. 

what does a coaching session look like?

Sessions are typically one hour and are held over zoom or phone. As the client, you set the objectives and measures of success for each session. As your coach, my role is to hold your agenda and leverage my training tools to support you in navigating your way to your intended outcomes.  Along the way, I support you in tapping into your inner wisdom and discovering the beliefs, conditioning and knowledge that you need to learn and/or unlearn in order to reach your goals. 

apply now

apply now to work 1:1 with me.

Ready to unlock your power?

COPYRIGHT